Wholesale distributor of fishing products.

TYPE OF BUSINESS: Wholesale distributor of fishing products. This eight-decade-old family business with a solid reputation in its industry. They specialize in flies, jigs, crankbaits, rods & reels, floats, books and DVDs. Serving over 400 retail locations in 23 states and parts of Canada. A good portion of sales come from the Midwest. They have a presence on Amazon as well.

Great potential to increase sales by acquiring sales staff, new dealers, and distributors. The client list is impressive; it includes large, big-box retail stores, bait shops, hardware stores, outfitters, resorts, and sports shops to name a few.


FACILITY:  Home-based, re-locatable to any location in the US. The recommended space for the business’s inventory is approx. 2,000 sq. ft.


EMPLOYEES: The two owners work an average of 35-60 hours a week, more in the fall and spring. One handles all the sales and sports shows, assists with ordering products, works with the vendors and their production, and maintains the shop. The other owner oversees all internal affairs, answering the phone, social media, finances, and product ordering. The sales department is overwhelmed and needs help.


GROSS SALES/CASH FLOW:  The gross sales for 2023 were $131,000, Gross sales in 2022 were $157,500, and Gross sales in 2021 were199,500.


ASKING PRICE: The asking price for the business is $240,000. Included in the asking price are approximately $24,700 in furniture, fixtures, and equipment, inventory at wholesale value of approximately $275,000, vendor list, customer list, all social media, business phone number, trade name, and goodwill.


REASON FOR SALE:  Retirement.


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About Bill Kraemer

Bill Kraemer brings a unique skill set to the business broker arena. As a former business owner himself, Bill understands what it takes to develop, build and successfully sell a business for maximum value. He has the unparalleled ability to identify individual strengths and align buyers with the proper businesses. His passion, experience and honest approach give him the ability to relate to business owners and their enterprises. Bill has over 30 years experience in the Minneapolis/St. Paul marketplace and has established a reputation as a trusted business advisor to clients and businesses alike. He specializes in buy/sell transactions spanning across manufacturing, distribution, franchises and service industries. Bill lives in Apple Valley with his wife of 32 years, Susan and their two children – Lauren and Nick. Bill loves spending time with family and friends and is an avid outdoorsman.

Contact the listing agent to learn more.