TYPE OF BUSINESS: Wholesale distributor of fishing products. This eight-decade-old family business with a solid reputation in its industry. They specialize in flies, jigs, crankbaits, rods & reels, floats, books and DVDs. Serving over 400 retail locations in 23 states and parts of Canada. A good portion of sales come from the Midwest. They have a presence on Amazon as well.

There is great potential to increase sales by acquiring sales staff, new dealers, and distributors. The client list is impressive; it includes large, big-box retail stores, bait shops, hardware stores, outfitters, resorts, and sports shops to name a few.

FACILITY: It is home-based and relocatable to any location in the US. The recommended space for the business’s inventory is approximately 2,000 sq. ft.

EMPLOYEES: The two owners work an average of 35-60 hours a week, more in the fall and spring. One handles all the sales and sports shows, assists with ordering products, works with the vendors and their production, and maintains the shop. The other owner oversees all internal affairs, answering the phone, social media, finances, and product ordering. The sales department is overwhelmed and needs help.

GROSS SALES/CASH FLOW:  The gross sales for 2023 were $131,000, Gross sales in 2022 were $157,500, and Gross sales in 2021 were199,500.

ASKING PRICE: The asking price for the business is $240,000, $230,000. Included in the asking price are approximately $24,700 in furniture, fixtures, and equipment, inventory at a wholesale value of approximately $275,000, vendor and customer lists, all social media, business phone numbers, trade names, and goodwill.

REASON FOR SALE:  Retirement.