ECommerce Bicycle Component Company

An innovative home-based eCommerce bicycle component company is for sale in Ft. Collins, Colorado. The business focuses on selling performance and consumable products for mid- and upper-end cycling enthusiasts with parts from Switzerland, Germany, Italy, and Finland. The business is structured to offer 10-tier pricing, but the current focus is on just three (distributor, wholesaler, consumer), with various discounts and payment terms. It also sells consumer-direct via Amazon, eBay, and Walmart platforms, creating a great deal of intrinsic value. This business is especially focused on high-margin, easy-to-ship products for road, mountain, gravel, and e-bike markets.

With a 17-year history in the bicycle market, the company enjoys a very favorable reputation and is generally recognized as the go-to source for two international brands in the bicycle market. This is the perfect add-on for an existing bike shop owner, eCommerce merchant in the outdoor space, or cycling hobbyist who would like a jump-start in the bicycle market with a proven home-based business.

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About Rick Willard

Rick joined OIB after a 34-year record of success in the corporate mobility and relocation mortgage finance industries. After growing up around the Kansas City area and completing his bachelor’s degree at the University of Kansas, he moved to Southern California.  During his 17 years there, he worked directly with thousands of transferring families, relocating at the request of their employers.  Rick also worked directly with dozens of Fortune 500 program administrators in the Pacific, Southwest, and Mountain West regions across a wide variety of industries. Rick and his family relocated to Colorado in 2007, continuing his role as a business development and relationship owner for Wells Fargo.  Throughout his career, he has remained passionate about addressing the needs of his clients and customers.  He also served on the board of directors of two different regional trade organizations, including roles as President, Vice President, Treasurer, and other key positions to help those organizations grow exponentially. Today, Rick resides in Boulder, Colorado with his wife Marcy, and sons Brad and Brian, both students at Colorado State University.

Contact the listing agent to learn more.