Iconic Midwest Downtown Music, Food, Drinks & Arts Festival – Primed for Expansion
A rare chance to acquire a major multi-day urban festival drawing more than 130,000 attendees annually. An established, high-visibility event that remains significantly under-monetized and ready for a step-change in earnings.
Rooted in decades of brand equity, the festival is one of the region’s most recognized cultural institutions, backed by strong civic partnerships and a seasoned management team that is willing to remain in place following a sale.
For professional operators, private investors, or family offices seeking a scalable, culturally significant asset, this opportunity offers immediate profitability and substantial upside via modernized admission strategy, expanded sponsorship revenue, and premium on-site experiences.
Key Highlights:
- 130,000+ annual attendance
- Profitable, scalable model
- Significant revenue growth potential
- Committed financial support from local units of government
- Strong partnerships with local permitting authorities
- Management team available to remain post-sale
ASKING PRICE: Undisclosed
REASON FOR SALE: Retirement
GROSS SALES: Undisclosed
CASH FLOW: Undisclosed
FACILITY: The festival operates with a highly efficient, asset-light model. All major equipment, staging, infrastructure, and venue space are rented, eliminating the need for capital investment, year-round storage, or maintenance. This structure keeps overhead low, reduces operational risk, and gives ownership the freedom to scale, redesign, or relocate elements of the event without legacy constraints. As a result, resources can be focused on growth, expanding programming, enhancing guest experiences, and driving revenue, rather than managing fixed assets.
EMPLOYEES: All workers are technically contractors. Of these, roughly 12 contractors collectively provide labor equivalent to about 4 full-time and 8 part-time roles. An additional pool of approximately 100 contractors is brought in to support operations during and around the festival dates.